You recently (or not recently at all) graduated with an English degree, and you have (had) no idea what you are (were) going to do for a ‘real job’, so when one of the baseball teams you like sends out an email regarding a sports marketing job fair, you decide to sign up. Why not? You just recently started following basketball and you watched an entire hockey game at a bar once. The ability to communicate is essential to any work community, right? So break out the business casual and follow these steps that will surely help you stand out.
1. Paint your face.
People are more passionate about sports than the fact that I still haven’t found ranch in the Czech Republic (which I find incrediblydisturbing). Go ahead and show prospective employers that sports and sporting events are exactly what makes your blood pump, and there is no better way to show that than to smudge a little eye black on, or paint your entire face with unwavering spirit. I suggest using at least two hues in order to best portray exuberance, and if you are feeling especially artistic–maybe even paint yourself as the mascot of a favorite team or make your entire head look like a baseball! I do warn all readers not to attempt the latter two unless there is complete faith in one’s artistic ability. The last thing you want to do is show up looking like a six-year-old that was drug to the carnival by their “fun” aunt.
2. Bring an air-horn.
Nothing says “I support the team” like an air-horn. At my graduation, the only thing I wanted more than the actual diploma, was my family to blast an air-horn as I walked in. It’s a nice subtle way to echo encouragement and endorsement of a particular person, accomplishment, or opportunity. As you wait in a sea of other human beings clawing their way through long winding lines–blast your horn proudly, and without saying a word–pledge your allegiance to a job in sports marketing.
3. Don’t share your secrets.
If someone is interested in sports marketing, then they are probably competitive. They want to steal any opportunity to be the best. I experienced some of this deplorable behavior myself. While waiting in line, I was asked by another applicant what my story was. So, as a young naive chick-a-dee I told him. When we finally got to the front of the line to talk to the recruits, that jerk used every one of my interesting facts as his own. All I was able to say when they turned to my sorry butt was that I was from Iowa and I really like braces. So heed my warning, don’t share the wonderful fun facts about yourself with anyone other than prospective employers!
5. Work a ton of “sport’s cliches” into your speech.
There is a reason it’s a cliche. It’s brilliant. So use it, and use it a lot. Call yourself a ‘team player’ and emphasize that you always thank God first, and how badly you want to go to Disneyland. They will see that you were born to do this and that you could be their spark plug that silences all critics.
4. Make a couple bets.
If you don’t walk out of there with a job (you probably won’t) then walk out of there with twenty bucks. A sports marketing career fair is the perfect place to put some dough down on a team, whether or not someone will faint at the fair, or how long it will take to get to the front of the line from the back. The people at these fairs will surely take you up on your offer, and you probably have a better chance winning a bet than you do landing a job.